Mayberryfan posted a number of questions to Bonnie Luper. I really hope Bonnie stops by and provides some answers. I have a few more:
What is the purpose of the Magic Chicken Diet site? To make money is obvious, but HOW is this supposed to happen?
How would anybody find the Magic Chicken? There is no advertising.
If you would happen to find it, WHY would you pay $69.95 to join? Based on the front page with Bonnie’s pictures and success story? The only other success story is a fuzzy picture of Bonnie’s sister. For the most recent addition, Angie, the pictures were not linked properly and do not show up.
Is the Magic Chicken Diet website just a failed “get rich quick” deal? Something that with a minimal investment will yield a high return, with hardly any effort on Bonnie’s part? It certainly seems that Bonnie and David have little knowledge of how to edit websites, or how to run an online forum. How could they think that people would magically flock to the MCD, happily pay the membership fee and post away in an empty forum that Bonnie seldom visits?
Are David and Bonnie just incompetent and ignorant? If so, who gave them the idea of an online web support forum in the first place? Clearly, they don’t know how to run one.
The MCD story started as follows:
05/02/2007: www.magicchickendiet.com is registered
06/10/2007: GetAFreelancer ad for a Kimkins clone
The WW kimkins article reached stores on 06/12 but would have been in mailboxes a week earlier. Therefore, it is possible that the Lupers did see the kimkins article and decided to recreate the success based on the article and not previous knowledge of kimkins.
However, they had already planned to do something on 05/02 when the site was registered. Bonnie claimed that she was going to write an e-book. Based on her “writings” on the MCD website, I highly doubt it.
07/20/2007: www.magicchickendiet.com is launched. Lifetime membership is $19.95 for the “first 200 members”. Bonnie herself doesn’t post until 09/11.
Around this time, it seems that Bonnie is very enthusiastic about the Magic Chicken Diet. She takes professional pictures and makes a slide show. She puts up two MySpace profiles with the slide show and additional pictures. The daughter of a friend makes a YouTube video.
A few marketing attempts are made. One Yahoo question, a couple on Craigs List but that’s pretty much it.
12/09/2007: Price increase to $69.95 is announced, but still as an “introductory price for the first 200 members”. There were about 20 members on the board at that time. What prompted the price increase? I doubt that any of the 20 had paid a dime as they all seemed to live close to Bonnie and most likely were “real life” friends.
Two of the early members with Bonnie are shown in the picture below, taken at Christmas 2007. These are the sisters that Bonnie announced as new success stories in her Christmas greeting on the front page. Pictures of them still haven’t made it up on the site.
01/31/2008: New board software is installed on MCD.com, wiping out the all old posts. All 70 of them.
02/06/2008: The magicchickendiet.net site went bonkers. Bonnie’s husband, David, was mocking Bonnie’s weight loss and linking to Medusa’s, Yucky’s and my blog even though we had not recently blogged about the MCD at the time.
AmyB asked Bonnie about it, but Bonnie didn’t address the dot net site in her answer.
I doubt Mayberryfan or I will see any answers from Bonnie. But perhaps son-in-law Hulon will stop by and post a comment.