What do they have in common? Nothing as far as I know. But how come all these Akai Berry blogs and sites use Kimkins as a tag? Is this Heidi Diaz’ new venture? The next internet scam?
Acai Berry is native to Brazil and is presently marketed as the new magic supplement here in the US. So what is it supposed to do? The blogs and sites using Kimkins as a tag are claiming weight loss and cleansing properties. For example:
Acai Berries (pronounced ah-sigh-ee) is an all natural diet Superfood – packed full of antioxidants. You could have POUNDS and POUNDS of excess waste built up in your system right now! This precise buildup of toxins can be the cause of your noticeable daily lower energy levels, bloating, constipation, aches & cramps, and even excess gastric discomfort. This buildup can be a severe breeding ground for harmful bacteria’s that live inside your body, increasing your chances of potentially harmful health problems. Extreme Acai Berry can help you Look Better and Feel Better by flushing your body of all that excess waste, that is weighing you down. Cleansing your system will give you Increased Energy, help you Fight Fatigue, reduce Water Retension, and help you get a Firmer Flatter Belly. Try it Risk Free, just pay S&H!!!
The only thing I have found verified by any studies in the quote above is the antioxidant claim. There has been a study where they found that Acai Berry has a high content of antioxidants. There has also been a study that shows that Acai Berry is absorbed by our body.
I have found no other study for Acai Berry. Just a lot of speculation that studies may show benefits. Any cleansing effect is not even mentioned in the two studies. On the contrary, they state that one of the traditional uses in Brazil is to cure diarrhea.
Any weight loss benefits are also not mentioned in the two studies. I think this claim was added just because weight loss products are easy to sell to desperate dieters that are willing to try anything.
So is it then even worth while to buy this supplement for its antioxidant qualities? No, not in my opinion. I haven’t been able to find any studies that show that antioxidants are beneficial either. Just some accepted mantra that 5 daily servings of antioxidant-rich fruit prevent cancer. However, after reading Gary Taubes I do not trust studies much. What else did the “fruit group” eat or not eat that resulted in lower incident of cancer?
So what is then the benefit of the Acai Berry? Just lining the pockets of the people that sell it, it seems.
There is no magic pill! Lasting weight loss can only be achieved by finding a healthy eating plan that you can live with the rest of your life. Quick fixes, may it be acai berry or starving on Kimkins, will not do it.