~ Companies marketed Acai berry supplements, among others ~

TALLAHASSEE, FL – Attorney General Bill McCollum today announced that his office has reached a national settlement with an internet-based company that markets non-prescription dietary and health supplements. The settlement resolves allegations that the company, Aton Solutions, and its subsidiaries were offering free trials of their products, including Acai berry supplements, but customers were unable to cancel their subscriptions before being billed. Since the Attorney General began investigating, Aton has made nearly $10 million in customer refunds nationwide.

Palm Beach County-based Aton Solutions and subsidiaries GIC LLC, SFL Nutrition LLC, Globalnet Pharmacies LLC and Glades Distribution Services LLC offer 15-day free trials of several products, but the trials triggered an automatic subscription and customers had to cancel the subscriptions before the end of the trial so they would not be billed for the products. The Attorney General’s Economic Crimes Division received thousands of complaints from consumers and opened an investigation in December 2008.

According to the complaints filed with the Attorney General’s Office, customers claimed they were unable to contact the companies by telephone, e-mail or through the company’s websites to cancel future orders under the terms of the free trial offer. As a result, thousands of consumers were continuously billed a monthly fee of $80 or more for products that they neither ordered nor wanted.

Under the settlement, Aton Solutions and its subsidiaries will openly describe all terms and conditions of any trial offer located on the company’s website and will clearly disclose how and when products may be returned. Additionally, the company will maintain adequate customer service personnel to field cancellation requests in compliance with the terms and conditions of the free trial offer and will continue to examine, address and resolve all complaints related to the company’s business, products and trial offers.

In addition to the consumer refunds, Aton has agreed to pay $250,000 in attorneys’ fees and costs and will continue to issue refunds to any consumers who have complaints. The companies have fully cooperated with Attorney General’s investigation.

The company that agreed to the settlement sells Acai Berry Supreme and Extreme Acai Berry, among others.  While I applaud the Attorney General for looking into this scam, I can not help wonder how much difference it will make. At least some people will get some of their money back, but how many just gave up when they couldn’t reach anybody to cancel the autoship? While they might have had their credit card company stop further payments, many of them are likely out of the money for the first couple of shipments. Clearly, this company has made a lot of money on this product as they agreed to a settlement of $10 million in refunds.

The company is also allowed to continue to sell these in my opinion useless products. The requirement to “clearly disclose how and when products may be returned” is technically fulfilled, but who checks the “Terms and Conditions” before placing a $3.95 order for a “Risk Free Trial?” Or, understands the statement about “a negative option” that has been added to the bottom of the page?

†I UNDERSTAND THAT THIS CONSUMER TRANSACTION INVOLVES A NEGATIVE OPTION AND THAT I MAY BE LIABLE FOR PAYMENT OF FUTURE GOODS AND SERVICES, UNDER THE TERMS OF THIS AGREEMENT, IF I FAIL TO NOTIFY THE SUPPLIER NOT TO SUPPLY THE GOODS OR SERVICES DESCRIBED.

It is also annoying that the supposed benefits of this product were not questioned. Acai Berry continues to be sold as a detox and weight loss supplement despite there being no proof of these claims. None. The only studies that have been done have confirmed a relatively high amount of antioxidants but then there are no studies that show that antioxidants are beneficial to us in the first place.

A few months ago, FDA released a list with names of diet pills that were considered unsafe.  Hydroxycut was not one of them, but FDA now warns consumers to immediately stop taking this popular diet pill.

The FDA Press Release states:

FDA Warns Consumers to Stop Using Hydroxycut Products
Dietary Supplements Linked to One Death; Pose Risk of Liver Injury

The U.S. Food and Drug Administration is warning consumers to immediately stop using Hydroxycut products by Iovate Health Sciences Inc., of Oakville, Ontario and distributed by Iovate Health Sciences USA Inc. of Blasdell, N.Y. Some Hydroxycut products are associated with a number of serious liver injuries. Iovate has agreed to recall Hydroxycut products from the market.

The FDA has received 23 reports of serious health problems ranging from jaundice and elevated liver enzymes, an indicator of potential liver injury, to liver damage requiring liver transplant. One death due to liver failure has been reported to the FDA. Other health problems reported include seizures; cardiovascular disorders; and rhabdomyolysis, a type of muscle damage that can lead to other serious health problems such as kidney failure.

Liver injury, although rare, was reported by patients at the doses of Hydroxycut recommended on the bottle. Symptoms of liver injury include jaundice (yellowing of the skin or whites of the eyes) and brown urine. Other symptoms include nausea, vomiting, light-colored stools, excessive fatigue, weakness, stomach or abdominal pain, itching, and loss of appetite.

“The FDA urges consumers to discontinue use of Hydroxycut products in order to avoid any undue risk. Adverse events are rare, but exist. Consumers should consult a physician or other health care professional if they are experiencing symptoms possibly associated with these products,” said Linda Katz, M.D., interim chief medical officer of the FDA’s Center for Food Safety and Applied Nutrition.

Hydroxycut products are dietary supplements that are marketed for weight-loss, as fat burners, as energy-enhancers, as low carb diet aids, and for water loss under the Iovate and MuscleTech brand names. The list of products being recalled by Iovate currently includes:

Hydroxycut Regular Rapid Release Caplets
Hydroxycut Caffeine-Free Rapid Release Caplets
Hydroxycut Hardcore Liquid Caplets
Hydroxycut Max Liquid Caplets
Hydroxycut Regular Drink Packets
Hydroxycut Caffeine-Free Drink Packets
Hydroxycut Hardcore Drink Packets (Ignition Stix)
Hydroxycut Max Drink Packets
Hydroxycut Liquid Shots
Hydroxycut Hardcore RTDs (Ready-to-Drink)
Hydroxycut Max Aqua Shed
Hydroxycut 24
Hydroxycut Carb Control
Hydroxycut Natural

Although the FDA has not received reports of serious liver-related adverse reactions for all Hydroxycut products, Iovate has agreed to recall all the products listed above. Hydroxycut Cleanse and Hoodia products are not affected by the recall. Consumers who have any of the products involved in the recall are advised to stop using them and to return them to the place of purchase. The agency has not yet determined which ingredients, dosages, or other health-related factors may be associated with risks related to these Hydroxycut products. The products contain a variety of ingredients and herbal extracts.

Health care professionals and consumers are encouraged to report serious adverse events (side effects) or product quality problems with the use of these products to the FDA’s MedWatch Adverse Event Reporting program online, by regular mail, fax or phone.

• Online: www.fda.gov/MedWatch/report.htm
• Regular Mail: Use FDA postage paid form 3500 found at: www.fda.gov/MedWatch/getforms.htm and mail to MedWatch, 5600 Fishers Lane, Rockville, MD 20852-9787
• Fax: 800-FDA-0178
• Phone: 800-FDA-1088

The FDA continues to investigate the potential relationship between Hydroxycut dietary supplements and liver injury or other potentially serious side effects.

The main Hydroxycut website is putting a little milder spin on it. hydroxycut.com is redirected to hydroxycutinformation.com where they state:

The U.S. Food and Drug Administration (FDA) recently released a consumer advisory about certain Hydroxycut-branded products. According to the advisory, the FDA has received 23 reports over the years about consumers having experienced serious liver-related problems coinciding with the time they were taking Hydroxycut-branded products. The advisory states that, “Although the liver damage appears to be relatively rare, FDA believes consumers should not be exposed to unnecessary risk.”

While this is a small number of reports relative to the many millions of people who have used Hydroxycut products over the years, out of an abundance of caution and because consumer safety is our top priority, we are voluntarily recalling these Hydroxycut-branded products.

Hmm. The Hydroxycut company must have received a different version of the advisory as compared to the press release. Or, could it be that they are stretching the truth a little?

FDA said nothing about “over the years,” “liver-related problems,” “exposed to unnecessary risk,” nor mentioned “millions of people.”

FDA said “serious liver injuries” and “urges consumers to discontinue use of Hydroxycut products in order to avoid any undue risk.”

Also note that the “standard blame” that people exceed the recommended dose (as was done with Ephedra) cannot be used in this case. FDA states

Liver injury, although rare, was reported by patients at the doses of Hydroxycut recommended on the bottle. Symptoms of liver injury include jaundice (yellowing of the skin or whites of the eyes) and brown urine. Other symptoms include nausea, vomiting, light-colored stools, excessive fatigue, weakness, stomach or abdominal pain, itching, and loss of appetite.

Please stop taking this “supplement” immediately. I would also suggest not to go in search of another miracle pill to take it’s place. Surely, it’s just a matter of time before they find that pill to be harmful as well.

Note. Iovate Health Sciences USA Inc, the manufacturer of Hydroxycut, will provide a refund if you return the bottle to the place of purchase.

My local radio station is blasting weight loss ads for everything from Evercleanse (lose 10 – 25 pounds of toxic waste from your colon!) to a skin care company (!) that now has developed a diet pill.

Online is even worse. New “diet” supplement ads pop up all the time.

There must be money to make, otherwise these companies would not stay in business. Constantly changing product names to reel in people by using keywords and ads for the latest fad. From colon cleanse to Wu-yi tea to Acai to ….

The product with the new name is probably the same as the previous one. Just a new label. Who would analyze the ingredients anyway? And sometimes they don’t even bother with new labels. Many that ordered Acai Burn received shipments of Wu-Yi Burn.

One company that caught my eye recently is GNS Inc out of Colorado. In December last year, they were selling something called Slim Pro Shakes. Those don’t exist any more. The ads/blogs that still pop up on a search for them lead to Acai Berry Edge. The sales pitch is the same. A FREE offer and then in fine print on the bottom of the page:

21-Day Free Trial Terms and Conditions: Get two bottles of Acai Berry Edge free for 21 days during the trial period. You invest $3.97 s&h today then $39.95 per bottle at day 21 only if you are satisfied. Auto-shipments follow at the same terms and conditions. Cancel at any time. See the complete Terms and Conditions on the next page for complete details.

Most people just see FREE and don’t notice that this is an autoship program. In addition, for most of these schemes, the trial bottles arrive after 2-3 weeks, so there isn’t even any time to try out the product and cancel before the automatic debit hits your credit card. Of course, most don’t even know they have signed up for autoship before they find the charge on their credit card bill.

Many find a way to cancel at that time. The majority of them just pay the bill, and put the cost down as another expense for yet another failed diet attempt. A few get their credit card company to reverse the charges.

The main GNS website is not much better. While I at first didn’t see any autoship scams there, they are revealed when ordering a product. Then you get the offer to:

SAVE 20% and Get FREE Shipping When You Join the GNS Preferred Customer Club…a fresh bottle of Energy Matrix will automatically be shipped to your doorstep every month at this low price so you don’t have to remember to reorder!….Monetary refunds are not given for autoship products once they have been processed.

So, what products do they sell? One of them, Slim Body Matrix, seems to be just an expensive whey protein shake. This particular shake is advertised as:

the absolute best-tasting, most satisfying weight loss shake ever…

But, when you read on the actual can, there is this little box with the statement:

Notice: Use this product as a food supplement only. Do not use for weight reduction.

A “weight loss shake” that is not intended for “weight reduction?”

Not that his particular company is unique; it just served as an example. There are hundreds of others, perhaps thousands, with equally misleading advertisements and overpriced “weight loss” products.  The FTC (Federal Trade Commission) may be looking into some of these online scams (Acai autoship) and the FDA (Federal Drug Administration) has released a list of weight loss supplements judged to be unsafe.

But, considering the ever growing number of websites trying to cash in on desperate dieters looking for a quick fix, I don’t think we will see any changes soon. I just wish that people would stop falling for unrealistic promises and fake testimonials. If nobody buys the “magic XYZ” there will be no business in selling it.

There have been many articles/blogs listing sure signs to recognize a scam. To me, the most obvious is:

If it looks too good to be true, it probably is.

Another way of researching a diet, product, supplement, or really anything, is to google it on the internet (Yahoo search, MSN search, etc work just as well, of course). For example, a search on the company “GNS” leads to ripoff reports. There are 129 complaints about this company. That might tell you something?

The Kimkins Diet Scam taught me the google trick. Not that it would have helped much when that particular disaster of a diet had it’s heyday in June of 2007, thanks to a Woman’s World article. Back then, only pro-Kimkins articles, fake pictures and fake testimonials were to be found on the web. Not as today when the anti-kk bloggers overwhelm any positive Kimkins.con information out there.

So, that is one more lesson. If there is nothing but obvious ads on the internet, perhaps it would be a good idea to hold of parting with my money for a while. Or, look at the ads and research from there. For Acai, it is pretty obvious that most of the ads have the same origin. It’s also easy to find out that there is no scientific proof that acai has anything to do with weight loss. None.

Obviously there is a market for these diets. Otherwise they wouldn’t exist. So are we so gullible? Do we so easily believe these unrealistic promises? That this diet will do what others failed to do?

Do we believe that the weight loss claims are real? That the success stories exist? And that the persons depicted actually used the magic supplement they are selling?

It seems that many do. And are willing to pay a lot of money for another quick fix. If Acai didn’t do it, Wu-Yi didn’t do it, perhaps this Sensa will?

So what is Sensa?

It is a powder (!) that you sprinkle (!) on your food and it makes you eat less.

Backed by “25 years of study” and “clinical study.”

The 25 years research consisted of testing out “sprinkles” or Sensa Tastants (patent pending!). The ingredients in the Tastants are of course not fully disclosed more than that they contain Maltodextrin (corn starch, used as a bulking agent, no doubt), Tricalcium Phosphate (bone ash), Silica (sand), Natural and Artificial Flavors (proprietary), FD&C Yellow 5 (synthetic yellow dye), and Carmine (red pigment from scale insects). Sensa also contains Soy and Milk ingredients.

Hmm. Perhaps you really would eat less if you sprinkled this on food.

The clinical study consisted of one study where 1,436 people sprinkled Tastants on their food for 6 months and then were compared to 100 people that did not. The Tastant group lost 30 pounds while the control group lost only 2! Wow! And it must be true as the study is published. Actually, only the abstract (summary) is published. In “Advanced Technologies and Treatments for Diabetes”, First International Conference, Prague, Czech Republic, February 27, 2008.

Searching, I actually found the abstract. No study. This is the entire text:

USE OF GUSTATORY STIMULI TO FACILITATE WEIGHT LOSS

A .R. Hirsch
Smell & Taste Treatment And Research Foundation, Chicago, IL, USA

Background: Excess weight is a risk factor for myriad illnesses including diabetes. Despite its ubiquity, treatment is, for the most part, ineffective focusing on conscious, draconian self-deprivation efforts including portion control, fasting, hedonic sacrifice, or initiation of a rigorous, often painful, exercise program. Chemosensory modification to induce weight loss has used both aversive and nonaversive olfactory and hedonically positive gustatory stimuli.

Hypothesis: Noncaloric tastant crystals added to food enhance gustatory evoked satiety, reducing consumption, as manifest by weight loss.

Methods: Two thousand four hundred thirty-seven overweight or obese subjects, over a six-month period, sprinkled a variety of savory or sweet tastant crystals onto their food prior to mandiculation. Pre and post study weights were obtained and compared to one hundred nontreated controls.

Results: One thousand four hundred and thirty-six patients (87.4% female, 12.6% male) with an average initial weight of 208 pounds, and BMI of 34.2, completed this study. The average weight loss was 30.5 pounds, 5.0 BMI, versus control of 2 pounds, 0.3 BMI (p<0.05).

Conclusion: Use of tastants to enhance or generalize sensory specific satiety demonstrated efficacy in the promotion of weight loss. Further investigation into this approach on the secondary effects of obesity and diabetes is warranted.

If this “study” is so convincing, why not make it available on the web site that sell the “sprinkles?” Not holding up for peer review?

So, now, when you have read my glowing review, are you ready to shell out $59 (special price!) for a one month’s supply of sprinkles? With autoship! Or, if you were really impressed by the “study” and the “success stories” you can go directly to the 6 months option, for $235, with autoship!

I will not post “Joan’s” comments. It doesn’t matter how much “she” supposedly likes my blog. Clearly “she” hasn’t read it. My posts about Acai are pointing out that it’s a scam. Acai seems like a nice berry but there is nothing that suggests it would help with weight loss.

I also see that “Joan” is not accepting comments on “her” blog.  Helensweightloss, Sandrasweightloss, Nadiasweightloss, etc. do not either. I can understand why. The comments I got on my blog post about Acai have all been negative. Seems that many that order Acai Burn receive Wu-Yi Burn instead. Perhaps the scammer can not keep track of which of “her” sites the order comes from.

Not that it matters much. I’m sure both Acai Burn and Wu-Yi Burn are equally useless. I just hope that the people that ordered get out of their autoship program without losing too much money.

If you have fallen for this scam, you might want to read Acai-Scams. Perhaps there will be some way for you to get your money back. Or at least preventing the scammers from keeping it. Internet business is tricky that way due to the anonymity. But we managed to corner Heidi Diaz of Kimkins so there may be hope for Acai as well. With enough of these Internet scams, perhaps the FDA will finally step in and decide to do something about it.

Every dieter is looking for the formula that will provide the quickest weight loss possible. Of course, time is critical as we know by experience that we will not be able to stick to the diet for any longer period of time. Sooner or later there will be off plan eating. Sooner or later, the deprivation will lead to a binge. We just hope that it will never happen. Still, it always does.

A “successful” diet is one where the on-plan eating produces a larger pound loss than what is regained during off-plan incidents. We might even reach goal. Yay! And then what?

There is no glory in maintenance. No rewards. Not seeing a lower scale number every day. Nobody telling you: “Wow, you are just as thin now as six months ago!”

Media is not helpful. Programs like the Biggest Loser reinforce the idea that it’s all about losing weight. Quickly. At all costs. Diet sites feature weight loss success stories like “Cindy lost 100 pounds in 8 months.”

Or, the ridiculous Kimkins newsletters that try to sell that diet by saying that someone lost 10 pounds in a week. And that will tell me just what? If you have a substantial amount of weight to lose, it is not difficult to drop 10 pounds in a week by not eating. But how long can you continue to do that? Will those 10 pounds stay off even a month? A year? 10 years?

What’s the point in losing weight if it doesn’t stay off?

Restrictive diets don’t work. Find a way of eating that you can do for life. With healthy choices (and you know what those are) you might not end up model thin, but there is a good chance that you will reach a healthy weight range. That you can maintain.

The Food and Drug Administration (FDA) recently announced that there is a range of diet pills being sold nationwide, as well as over the internet, that are now considered unsafe.

FDA suggests to consult with your health care professional before taking dietary supplements to treat obesity or other diseases. All consumers should be familiar with the following signs of health fraud:

• Promises of an “easy” fix for problems like excess weight, hair loss, or impotency.
• Claims such as “scientific breakthrough,” “miraculous cure,” “secret ingredient,” and “ancient remedy.”
• Impressive-sounding terms, such as “hunger stimulation point” and “thermogenesis” for a weight loss product.
• Claims that the product is safe because it is “natural.”
• Undocumented case histories or personal testimonials by consumers or doctors claiming amazing results.
• Promises of no-risk, money-back guarantees.

I would like to add “studies suggest” or “extensive research indicates” or “patented.” None of these statements really say that what was studied, researched or patented actually did anything.

But when I first saw this announcement a couple of weeks back, I was under the impression that while these pills / supplements were completely useless, they might not really pose much danger. Not so. Reading closer, I find that  these “natural supplements” may “contain prescription drugs in amounts that greatly exceed their maximum recommended dose.”

The updated (01/08/2009) list includes the following products:

Contains Sibutramine

• 2 Day Diet
• 2 Day Diet Slim Advance
• 2x Powerful Slimming
• 3 Day Diet
• 3 Days Fit
• 3x Slimming Power
• 5x Imelda Perfect Slimming
• 7 Day Herbal Slim
• 7 Days Diet
• 7 Diet
• 7 Diet Day/Night Formula
• 8 Factor Diet
• Eight Factor Diet
• 21 Double Slim
• 24 Hours Diet
• 999 Fitness Essence
• BioEmagrecim
• Body Creator
• Body Shaping
• Body Slimming
• Cosmo Slim
• Extrim Plus
• Extrim Plus 24 Hour Reburn
• Fasting Diet
• Fatloss Slimming
• GMP
• Imelda Fat Reducer
• Imelda Perfect Slim
• JM Fat Reducer
• Lida DaiDaihua
• Meili
• Meizitang
• Miaozi MeiMiaoQianZiJiaoNang
• Miaozi Slim Capsules
• Natural Model
• Perfect Slim
• Perfect Slim 5x
• Perfect Slim Up
• Powerful Slim
• ProSlim Plus
• Reduce Weight
• Royal Slimming Formula
• Sana Plus
• Slim 3 in 1
• Slim 3 in 1 Extra Slim Formula
• Slim 3 in 1 Extra Slim Waist Formula
• Slim 3 in 1 M18 Royal Diet
• Slim 3 in 1 Slim Formula
• Slim Burn
• Slim Express 4 in 1
• Slim Express 360
• Slim Fast
• Slim Tech
• Slim Up
• Slim Waist Formula
• Slim Waistline
• Sliminate
• Slimming Formula
• Somotrim
• Super Fat Burner
• Superslim
• Super Slimming
• Trim 2 Plus
• Triple Slim
• Venom Hyperdrive 3.0
• Waist Strength Formula
• Zhen de Shou

Contains Rimonabant

• Phyto Shape

Contains Phenytoin

• 3x Slimming Power
• Extrim Plus

Contains Phenolphthalein

• 8 Factor Diet
• 24 Hours Diet
• Fatloss Slimming
• Imelda Perfect Slim
• Perfect Slim 5x
• Royal Slimming Formula
• Superslim
• Zhen de Shou

Contains Bumetanide

• Starcaps

FDA details what these ingredients do:

Sibutramine is a Schedule IV controlled substance and the active pharmaceutical ingredient in Meridia, an approved prescription drug to treat obesity. Some of the identified products recommend taking more than 3 times the recommended daily dosage of sibutramine. Because of this, even consumers without a history of health problems that take these high doses of sibutramine may suffer serious adverse effects if they take these products, such as increased blood pressure, tachycardia, palpitations, and seizure.

Rimonabant is the active pharmaceutical ingredient in Zimulti which has not been approved in the United States. In Europe the drug is known as Acomplia. In June 2007, the FDA Endocrinologic and Metabolic Drugs Advisory Committee unanimously voted not to recommend approval of the drug because of increased risk of neurological and psychiatric side effects—seizures, depression, anxiety, insomnia, aggressiveness, and suicidal thoughts among patients. In June of 2008, the Medicines and Healthcare Products Regulatory Agency of the United Kingdom linked rimonabant to 5 deaths and 720 adverse reactions over the past two years. In October, the European Medicines Agency recommended that marketing and sales of Accomplia be suspended due to safety concerns.

Phenolphthalein was an ingredient in some Over-the-Counter laxative products until 1999 when the FDA reclassified the drug as “not generally recognized as safe and effective” after studies indicated that phenolphthalein presented a potential carcinogenic risk. Phenolphthalein has also been found to be genotoxic in that it can damage or cause mutations to DNA.

Phenytoin is the active pharmaceutical ingredient in Dilantin, an approved anti-seizure medication.

Bumetanide is a the active pharmaceutical ingredient in Bumex, a prescription diuretic. Potential risks associated with the use of Bumetanide include serious and significant fluid and electrolyte loss and an elevation in uric acid concentrations.

So who wouldn’t lose weight eating just 500 calories? Why would you need to pay for expensive HCG injections when the calorie limitation will cause you to lose just as much weight in itself?

The HCG proponents (sock puppets) share their wisdom. The tiny HCG amount supposedly enables you to draw from your fat stores, and the HCG makes you not being hungry.

How funny then that the Kimkins starvation diet produced the same results, without the HCG. Kimmer suggested 500 calories or less. Lean protein, just as the HCG protocol does. People following Kimkins did lose a huge amount of weight, quickly. But they also suffered health complications due to it.

There is no reason to think that HCG would work any different, in my opinion. The dieters starting out on Kimkins didn’t feel hunger initially either. Ketosis does that to you.

Here is a study that shows no difference in weight loss or hunger with or without the HCG:

Our investigation was designed to retest the hypothesis of the efficacy of human chorionic gonadotropin (HCG) on weight reduction in obese women in a clinic setting. We sought to duplicate the Asher-Harper study (1973) which had found that the combination of 500 cal diet and HCG had a statistically significant benefit over the diet and placebo combination as evidenced by greater weight loss and decrease in hunger. Fifty-one women between the ages of 18 and 60 participated in our 32-day prospective, randomized, double-blind comparison of HCG versus placebo. Each patient was given the same diet (the one prescribed in the Asher-Harper study), was weighed daily Monday through Saturday and was counseled by one of the investigators who administered the injections. Laboratory studies were performed at the time of initial physical examinations and at the end of the study. Twenty of 25 in the HCG and 21 of 26 patients in the placebo groups completed 28 injections. There was no statistically significant difference in the means of the two groups in number of injections received, weight loss, percent of weight loss, hip and waist circumference, weight loss per injections, or in hunger ratings. HCG does not appear to enhance the effectiveness of a rigidly imposed regimen for weight reduction.

[Am J Clin Nutr. 1976 Sep;29(9):940-8. Ineffectiveness of human chorionic gonadotropin in weight reduction: a double-blind study. Stein MR, Julis RE, Peck CC, Hinshaw W, Sawicki JE, Deller JJ Jr.]

Getting calories from body fat doesn’t mean that you get ALL nutrition your body needs. The body fat doesn’t contain vitamins or essential fatty acids. And don’t fool yourself that a vitamin pill will provide what should be gotten from food.

Coincidentally, many Kimkins dieters complained about “excessive” hunger around week 4 – 5. The HCG protocol is following the 500 calorie diet for 3 weeks, when food is added.

But how many of the HCG dieters stop at 3 weeks? Perhaps they, just as the Kimkins dieters, decide to fight the hunger by filling up on non-calorie food such as broth and diet soda? After all, they all want to get to goal as quickly as possible.

And how many of the HCG dieters regain the weight like most of the Kimkins dieters did? A 500 calorie diet teaches you nothing about how to eat to maintain weight loss.

HCG is just another quick fix, in my opinion. A magic pill for a desperate dieter that wants to find an easy way to get the weight off. And of course, HCG is a big money maker for the companies selling it. They most likely use sockpuppets to help promote the product. As with other fad products, support threads on diet boards are populated by people new to the board, that post on that thread only, that have “fantastic success” with the product, and encourage other board members to buy it.

TIPPING THE SCALES TO HEALTH

is now open!

The online world has a wonderful new resource
for desperate dieters and
anybody else who is determined to make health a priority in 2009.

Join old friends and new as we kick the New Year off
with a renewed dedication to health and weight loss!

What makes the diet niche so attractive for marketing?

I just received this email with tips of how to find your niche for online marketing. Very good advice if you want to make money by advertising on the internet, I think. Sound marketing principles.

1. Discretionary income – does your market have money to spend? It sure is easier if they do. This might seem like a dumb item, but most people don’t actually ask this question.
2. Ease of Communication – how easily can you target your prospects? Are there forums where they hang out? What are the common search terms for this market? What other “water coolers” does this community hang out around?
3. Customer Avatar (this is huge) – how well do you know the main customer identity of your market? Can you identify with them, speak or learn their language, and understand their pain and desires?
4. Market Vitality – how much “new blood” does your market get each year? How many new prospects can you realistically get into your pipeline every day?
5. Size of the market – how big is the market? Bigger is not always better, but it’s important to know how much you can expect to make given your estimated success level.
6. Buying Tendencies – Is your market ready to buy? What is the venue through which they buy? Some markets are still filled with prospects uncomfortable purchasing online.

I can’t think of any other single market that would fit these requirements as much as the diet niche does.

1. Dieters have money to spend. They are mainly adults with a job, and a relatively low cost product is affordable for them. Desperate to lose weight, cost for a diet also takes priority.
2. Dieters often hang out on online forums. Sock puppet type of interaction is not only possible, it’s often welcome (provided you don’t let on that you are a sock puppet, of course). It is so easy to start a thread and claim great results from a product or diet plan. Who is going to contradict you? These forums typically do not allow anybody to argue with you, as posts are supposed to be “positive” and “supportive”.
3. Almost anybody could identify with a dieter, as most of us has dieted as some point in our lives. Often tried more than one diet. Understanding the desperation of an overweight person. Knowing how they look for a magic pill.
4. No lack of new customers for diets. With the so common failure, or regain, the promise of a new diet is always welcome. It will work this time!
5. The size of the market is practically unlimited. I really can’t think of any other market that could equal it. At least not on on the internet.
6. People that spend time online and join online diet forums generally have no problem making purchases over the internet. Selling over the internet to this group is probably an advantage as compared to conventional methods.

Seems like a gold mine, doesn’t it? It’s just a matter of finding something new or different so that you will stand out from the competition. And hope that customers don’t get savvy and actually do some research before parting with their money.